COMMERCIAL VOICEOVER

As a 10+ year industry vet, I’ve been a part of countless commercial campaigns, raising the bar time and time again on everything from national TV commercials, to global streaming ads, to radio spots, and so much more.

I take great pride in being a dynamic and versatile actor, easily jumping in and out of tones on command to offer many options that will help enhance visuals, connect with an audience and add a creative flair to any project to help bring it to life.

I also come from a background in commercial radio in sales, as a writer and project manager. I used to manage national radio campaigns for major clients like Apple, Lionsgate, ABC and more. I understand both sides of the coin and am easily able to adapt to you and your clients needs to accommodate.

We’re in an age of marketing that tends to lean towards voiceover reads that are more casual, relaxed, relatable and naturalistic. Unless it’s a parody or specific types of products, the majority of voice acting for commercials sit in the world of conversational. It also happens to be a type of read that I excel at and am booked for regularly.

Audiences don’t want to be spoken down to. They want to hear from a trusted friend. Someone that they may want to have a drink with, or sounds like they’re a kind, friendly expert. This is the ideal zone for many brands and products because it allows a marketer to deliver their message in an unassuming way. This lets a potential customer make their own decision rather than feeling put upon or forced to purchase a product. It’s more about the awareness and casual expertise that people want to buy nowadays.

The vast majority of consumers will take a word of mouth recommendation from a trusted friend over any sort of advertising. Because of that, it is critical for modern marketers to find a voice that is relatable. That sounds like someone the consumer COULD know in real life. That relatability and authenticity, paired with the ability to deliver a marketing message is what makes a voice actor so valuable, and it is what I have spent years perfecting to the tune of hundreds of major advertising campaigns. I would love to be a part of yours next!

No artificial intelligence here. You will never get a read from me that sounds robotic, stiff, or anything remotely resembling A.I. Why? It just doesn’t connect. Our ears are remarkably adapted to picking up on the subtleties of human language. As good as A.I. is, we just know it when we hear it. A human voice is able to put nuance, uniqueness or quirk into a voiceover delivery that a computer just cannot replicate.

Real brands want real people to buy their products. The best way to do that is using a real, human, voice.

There is a warmth and emotional connection that comes from one human speaking to another. It’s the optimal medium for conveying information because, quite simply, it’s what we’ve evolved to listen to as humans. Humans like real human voices. Who would’ve thought!

Quality audio recordings are a must-have these days. The fastest way to turn an audience away from your brand is with poor quality, low-fidelity voiceover recordings.

With recording technology continually becoming more and more accessible, the quality and standards are being raised ever higher. You need a voice talent like me that understands this and can provide you with top-of-the-line, world-class recordings every time.

When you work with me, you’re not just hiring a voice actor. You’re hiring an audio engineer who has spent over a decade producing, editing, mixing and perfecting commercials across a wide spectrum of clients. I’ve spent thousands of hours on ear-training, have premium equipment and record in a commercial-grade recording studio.

I challenge you to find any studio or voice actor in the world who can consistently and quickly provide you the level of service and quality recordings I can. There’s a reason companies like Disney, Apple, Amazon, Winnebago, De’Longhi and so many more come back over and over again. They know that to maximize their marketing investment, they need the best quality, and that is exactly what they and you get when working with me.

Some voice actors excel as audiobook narrators. Some as anime dubbing actors. For me, I excel as a commercial voice actor for television commercials and radio advertising.

Over the years, I’ve found that my greatest strength is in delivering unassuming, natural, friendly, believable reads, that are just perfect for a wide gamut of products.

As a millennial male voice actor, my voice is the voice of the primary consumer in this modern era. I excel at crafting voiceover reads that lay in a mix smoothly and easily, so that I am always talking TO and not AT an audience. I understand the difference between reading copy, and delivering a sincere message.

I connect with the copy and have a strong grasp on the writer’s intent because I myself am a commercial copywriter. I know the goals of creating marketing pieces and thus understand how to use my instrument, my voice, to effectively pinpoint and deliver on that intent and goal.

While warmth and welcoming are so important in many types of voiceover for marketing, having a voice of confidence and trust can be just as important.

While most marketing does tend towards happy or bright, there are times when more serious things are being discussed. Finance, healthcare, life insurance, political ads, and so many more will want a more authoritative, confident and sometimes powerful voice to be the focal point. This is because that strength and conviction are key ingredients in making an audience understand that your brand is the expert in this particular field. That your company, product, or service is the trusted voice of authority to make sure they, the consumer, are taken care of.

While I am no Morgan Freeman, I do take pride in providing a more millennial,  youthful voice of authority as a mature, yet not “old” sounding voice of reason. Like your older brother, looking out for your best interests at every turn.

Healthcare and wellness advertising is one of the biggest categories, and is growing rapidly. As our population deals with increasing health risks and threats like COVID-19, an aging demographic, new medical advances like Ozempic, and the mental health crises, it will only become more and more important for caregivers, hospitals and clinics to reach audiences where they are, with services they need.

The voice you choose will have a huge impact on how a listener or viewer perceives you, and their ultimate decision to make your their provider, pharmaceutical, hospital or clinic of choice. Allow me to help make that choice easy for your potential customers, with voice acting and voiceover that is deeply empathetic, connected, dynamic and confident. I would love to be your medical voice of expertise.

Technology is moving forward at an ever-increasing pace. Seems like every week there’s some new major breakthrough, a new A.I., a new computer, a new piece of tech that will help make our lives easier, more connected or more efficient.

The voice that helps break through that noise, is that of a trusted, friendly expert. Someone who sounds young enough that they could be the inventor, or a first user, but also mature enough that they understand the tech and can explain it with ease.

That nuanced performance is something clients turn to me for time and time again, as a youthful middle-millennial sounding voice with both the confidence to appear as an authority on a product, and the warmth and friendliness to welcome new users into using it.